Using service and product propositions
At the top level of our visual brand identity sit our brand logos, which help us to visually express who we are and what we do as an organisation.
However, there is a level of visual branding which sits below this where we have what we call 'service and product propositions'.
These are used to communicate specific products and services we might offer. For example, when we build a new solution which helps creditors to refer into our services more efficiently, we may create a visual identifier to support external marketing communications.