Video content is an engaging, versatile format that can help you deliver content to a range of audiences including colleagues, clients, and our creditor partners.
It's important that video is used and designed appropriately to avoid overuse and to manage brand consistency.
Liaising with the studio team and brand sign-off.
We have an in-house brand and studio team who manage the production, approval, and distribution of our videos
If a video is produced by our studio team, internally by another team, or externally by an agency, our brand manager must sign-off each brief before production begins and have approval of videos before they go live.
If your video is for internal use only, you should contact the Internal Communications team.
Is video the right way to meet your objective?
It's important to consider whether video is the right medium for your project before you start a production.
Overusing video can fatigue audiences, and you should explore your alternative options such as written content, remote events, or training sessions as these can be more effective.
Things to consider before considering video are:
- Longevity – will you need to re-record your video regularly to keep the content updated? This could potentially waste resources.
- Audience size - is your video going to be seen by a small or large audience? If it's too small, video might not be the right format.
- Content – is your subject matter complex, and requires another format or multiple videos?
Types of videos
There are typically four types of video content we produce which could use live action, motion graphics (animation) or a combination of both:
- Live events using social media channels
- Promotional content used externally for acquisition purposes
- Educational such as e-learning or product demos
- Informational which could be used to help someone understand a process
Promotional videos and live events are always directly managed by the in-house brand and studio team.