The StepChange Debt Charity brand centres around the logo. The logo consists of two elements, the ‘step’ and the ‘change’. The linking of the two words represents important attributes of the brand; working together, relationships and guidance.
It should feature prominently once per page/document.
Exclusion zones
The logo has been designed with exclusion zones around the outside. These ensure maximum standout and clarity for the logo, and make sure nothing impedes into the space.
Dos and don'ts
The logo should always sit on a white background.
The logo should never sit on a coloured background
The logo colours should never differ
The size and position of the logo elements should not be altered
The logo should not be blurred, stretched or illegible.