Our objectives

Our key objectives are what we’re all working together to achieve, and what we benchmark our success against in our Impact Report:

Our first objective is to provide free debt advice and solutions for people struggling with problem debt.
Our second key objective is to be the most efficient and sustainable provider of free debt advice and debt solutions.
Our third objective is to champion the cause of people in, and at risk of, problem debt by campaigning for change in public policy and private sector practice.
Our fourth objective is to educate and inform people through our services to enable them to better manage their money and recover from problem debt.
Our fifth key objective is to create greater awareness of free debt advice.
Our final and one of our most crucial objectives is to engage and develop our colleagues.